Amazon has a new share price, but investors should maintain their approach.

Amazon has a new share price, but investors should maintain their approach.

And in May, shareholders approved it. Now that it has officially taken effect, what has changed?

And in May, shareholders approved it. Now that it has officially taken effect, what has changed?

In the weeks preceding the split, one Amazon share traded at $2,447, so dividing that number by 20 means

The new share price is $122.35. Amazon's market value, however,

Remains the same, $1.2 trillion, making the split purely cosmetic.

Amazon does this so that their stock is more accessible to smaller investors

and the hope is that new shareholders will broaden the company's shareholder base. 

and the hope is that new shareholders will broaden the company's shareholder base. 

The company was founded by Jeff Bezos in 1994 to sell books online using a concept known as e-commerce.

The company's idea was met with skepticism at first, but it eventually reached one million customers in 1997

and listed publicly on the tech-focused Nasdaq. It is now the world's largest online retailer.

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