Jayson Tatum, the three-time NBA All-Star and NBA Eastern Conference Finals MVP, is partnering with RUFFLES on a new chip flavor.
Fans will also have a chance to win a pair of custom sneakers along with a new flavor from Ruffles and Tatum.
What is the availability of Ruffles Spicy Dill Pickles, and where can I get them?
As Tatum competes for an NBA Championship, Ruffles announced their new collaboration with him on June 20, 2022.
A new flavor enhances an already beloved Ruffles chip with a fiery kick.
Tatum said in a statement, via PR Newswire, "When I launched my signature flavor with Ruffles, I imagined a PE to match."
I hope as I wear them it reminds and encourages kids to dream big and OWN YOUR RIDGES. I love the way they turned out, definitely a reflection of my style and game."
On June 15, 2022, new chips were released nationwide, and they can now be purchased.
In collaboration with Jayson, Frito-Lay North America is giving consumers the chance to win a pair
of these unique Jordan XXXVI Player Exclusives. The Chip Deal athletes, like Jayson, embody Frito-Lay's
Brand motto of owning your ridges in everything you do, as do these shoes," Stacy Taffet, senior vice president of marketing, Frito-Lay North America said.
We're looking forward to taking this sneaker collaboration one step further and meeting our fans where they are
at the intersection of basketball and sneaker culture, as well as introducing them to a delicious new flavor that they're sure to love.